Venice boasts a great history of perfume, in fact in the 16th century it was in Venice that the concept of modern perfume understood as a liquid mixture was born. La serenissima had a central role in the production of perfumes thanks to the naval caravans that allowed merchants to reach ports in the eastern Mediterranean where precious essences, spices and raw materials necessary for the production of high quality fragrances arrived. “Perfume and Personality is a journey to discover our sense of ‘smell and the way a perfume can represent us” The experience, lasting about two hours, takes place in navigation and consists of an initial immersive phase in which our master perfumers explain how the pyramid of a fragrance is composed and interact with the participants by having them take a series of sniffs that will lead them to identify what their own olfactory preferences are. At this point, again under the guidance of the experts, they will proceed to compose and personalize their own perfume that each participant can take with them as a memento of this exclusive experience.
